How to Build the Perfect Skincare Routine

Building an effective skincare routine doesn't have to be complicated. Follow this framework to create a regimen that addresses your specific concerns.

The Basic Framework

Every routine should include:

1. Cleanser - Remove dirt, oil, and makeup
2. Treatment - Address specific concerns (serums, actives)
3. Moisturizer - Hydrate and protect the barrier
4. Sunscreen (AM only) - Protect from UV damage

Morning vs. Evening

Morning Focus: Protection

• Gentle cleanser
• Antioxidant serum (Vitamin C)
• Moisturizer
• Sunscreen SPF 30+

Evening Focus: Repair

• Double cleanse (if wearing makeup)
• Active treatments (retinol, acids)
• Richer moisturizer or night cream

Common Mistakes to Avoid

• Using too many active ingredients at once
• Skipping sunscreen
• Not giving products time to work
• Over-cleansing or over-exfoliating

Building Over Time

Start with the basics and add one new product at a time, waiting 2-4 weeks before introducing another. This helps you identify what works and what doesn't.